Welcome to the conference “Designing the Future ‘ a day of quality-time in the presence of successful Romanian designers and entrepreneurs that change the paradigms of companies nationally and internationally using creativity and design thinking. We will learn together from their methodologies and experiences in creating and shaping products, services, brands, companies. We will experience what it means to use design thinking frameworks for entrepreneurship and business innovation. Come for a day of education, design, innovation and inspiration!

Va invitam la conferinta ‘Designing the Future’ pentru o zi de calitate in prezenta designerilor si antreprenorilor romani de succes, care schimba paradigmele multor companii la nivel national si international folosind creativitatea si design-thinking. Vom invata impreuna din metodologiile si experiente lor in a dezvolta produse, servicii, branduri, companii si experiente. Vom experimenta ce inseamna sa folosim designul in framework de inovatie pentru antreprenoriat si afaceri. Vino pentru o zi de educatie, design, inovatie si inspiratie! 

AGENDA

DESIGN EDUCATION

10:00 – 11:00 Design education today: qualities, success and opportunities in Romania: UnArte Bucharest, Ion Mincu Bucharest, UAD Cluj-Napoca, Universitatea de Vest Timisoara, Universitatea de Arte “George Enescu” Iasi, Politehnica Bucuresti (Master Design Industrial)

11:00 -11:15  Design Competitions: Enabling collaboration, competitiveness and motivation between programs and design students in Romania

11:15 – 12:15 Future of Design Education – Panel Talk (Tincuta Heinzel – Design and Technology, Emil – IDBM Helsinki, Viorica Milea – IDBM, Jeremy diPaolo – SVA New York)

12:15-13:00 Lunch Break
DESIGN IN BUSINESS/ POLICY

13:00-13:30 Jeremy DiPaolo – The power of branding and design in business

13:30-14:00 IT Gov – Dan Nechita, Digitalizarea sistemelor guvernamentale: posibilitati de colaborare intre tehnologie si design

14:00-15:00 Ground breaking: Case studies and models of success: Beniamin Pop – Brand & Stories of Growth (Panemar, Salad Box). Razvan Patrascu (Firestarter). Andrei Carcea (Studio Kort), Alexandra Ghioc (Electra, Design Cel Mare).

15:00-16:00 Rolul ‘design thinking’ in startup si business – Panel talk – Emilian Cartis, moderator (PepsiCo Design Innovation/ Romanian Design Council), Jeremy diPaolo (Brand Strategy), Viorica Milea (IDBM), Diana Blinda si Iulia Parvu (Design Driven), Andrei Carcea (Studio Kort). “Design Brief, Process and Framework”.

16:00-17:00 Design Framework Exercise – Enabling Design processes

17:00-17:30 Romanian Design Council: Vision, organization, capabilities.

17:30 Cocktails/ Networking

(RDC sustine antreprenorii romani. Crama Basilescu, un vin romanesc de exceptie va fi prezent pentru a ne incanta cu produsele lor)